To identify user demographics using Google Analytics, you need to follow these steps:

1. Set up Google Analytics: First, you need to set up a Google Analytics account and add the tracking code to your website. This will allow Google Analytics to collect data on user behavior.
2. Navigate to the Audience Overview Report: From your Google Analytics dashboard, navigate to the Audience Overview report. This report provides an overview of your website visitors, including their demographics.
3. View Demographic Data: In the Audience Overview report, you can view demographic data such as age, gender, and location. To view demographic data, click on the “Demographics” link in the left-hand navigation menu.
4. Analyze the Data: Once you have access to the demographic data, you can analyze it to gain insights into your website visitors. You can look for trends in age, gender, and location to better understand your target audience.
5. Use Custom Reports: Google Analytics allows you to create custom reports that provide deeper insights into user demographics. You can create custom reports that show how different age groups or genders are interacting with your website or how users from different locations are engaging with your content.
6. Use Segments: Google Analytics also allows you to create segments that group users based on demographic data. For example, you can create a segment that groups users by age or location, and then analyze how those users are interacting with your website.

By following these steps, you can identify user demographics using Google Analytics and gain valuable insights into your target audience. This can help you tailor your website and marketing efforts to better meet the needs of your users.

Please reach out to us at galago.consulting@gmail.com to know more about Google Analytics