How to use the Advanced Segmentation capabilities of Adobe Analytics?

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Adobe Analytics offers advanced segmentation capabilities that allow you to create more complex user segments based on multiple criteria. Here are some steps to use the advanced segmentation capabilities of Adobe Analytics:

  1. Navigate to the “Reports” section in Adobe Analytics.
  2. Click on the “Segments” tab at the top of the page.
  3. Click on the “Create New Segment” button.
  4. Choose the dimension(s) you want to use for segmentation, such as demographics, behavior, or technology.
  5. Apply filters to the chosen dimension(s) to create specific user segments.
  6. Click on the “Add Rule” button to create additional rules.
  7. Use the “AND” or “OR” operators to combine multiple rules to create more complex segments.
  8. Name and save the segment.
  9. Apply the segment to any report in Adobe Analytics by selecting it from the “Segments” drop-down menu.

Here are some best practices to keep in mind when using advanced segmentation capabilities in Adobe Analytics:

  • Use descriptive names for your segments to make it easy to find and apply them.
  • Use the “OR” operator sparingly to avoid creating overly broad segments.
  • Use the “NOT” operator to exclude specific users or behaviors from a segment.
  • Experiment with different combinations of rules to find the most relevant segments for your business goals and objectives.
  • Continuously monitor and adjust your segments as your business and audience evolve.

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