What is Product Management?

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Product management is the process of guiding a product through its entire lifecycle, from idea to development to launch and beyond. It involves working closely with cross-functional teams, including engineering, marketing, sales and customer support, to ensure that the product meets the needs of the target market and achieves business goals.

Product managers are responsible for defining the product strategy, creating a roadmap, gathering and analyzing customer feedback, prioritizing features, and collaborating with stakeholders to launch and improve the product.

Successful product management requires a deep understanding of customer needs, industry trends, and market conditions, as well as strong communication, problem-solving, and leadership skills.!

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