Google Analytics is a web analytics service offered by Google that allows website owners and marketers to track and analyze website traffic and user behavior. It provides valuable insights into the performance of a website, such as the number of visitors, the sources of traffic, the pages they visit, how long they stay on a website, and what actions they take.
Using Google Analytics, website owners can create customized reports to track specific metrics, set up goals and conversion tracking, and analyze the effectiveness of their marketing campaigns. The service also provides data visualization tools that make it easy to understand and interpret the data. Overall, Google Analytics is a powerful tool for website optimization and improving the user experience.
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